A top management consultant says, "If you don't have CREATIVITY (if you don't THINK UP IDEAS for improvements), management will think you are as brilliant as a burned-out light bulb. And you know what happens to burned-out light bulbs!"

In all income-earning test CREATIVITY always pays off best.

The American Association of Applied and Professional Psychologists compared the intelligence tests of a group of high-salaried executives with the same intelligence tests given to much lower paid employees. In three of the four aptitudes tested, the two groups were equal. But in the fourth test - CREATIVITY - the high-salaried group was vastly superior. They earned higher salaries because they were much more creative.

It pays to THINK UP IDEAS!

When you think up and submit ideas for improving a company, here is an inside tip from the nation's top corporations:

These big employers report that almost all of the suggestions they receive from employees require the expenditure of more money. They say they would more readily consider for promotion, an employee who thought up ways of reducing costs and saving money.

Of course, thinking up ideas for company improvement is not limited to ideas for reducing costs and saving money - but those are the ideas the employers want most.

However, thinking up ideas for any of the following company improvements will put you on the golden road to riches:

1. Reduce costs 2. Save money 3. Increase sales 4. Increase productivity
5. Increase profits

And there are thousands more of urgently needed ideas in every phase of business operation. And every idea for improvement offers the opportunity of promotion, bonus, wage increase or other valuable reward.

When you get on The golden road to riches - CREATIVITY  you will get richer>> quicker!